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PANDA Strategic Plan 2023-2026

Our goal to 2026, is for PANDA to be the leading perinatal mental health organisation for the community.

Vision - what we aspire to be

PANDA’s vision is a world where perinatal mental health is understood and valued. Where the health care system meets the needs of all people and where stigma and barriers to seeking help no longer exist.

We want people to know how and where they can access support and empower themselves to be the best they can be in the perinatal period and beyond.

Through the voices of people who have lived experience, their family, carers and supporters, we inform governments, planners, providers, employers and the wider community to understand and support people experiencing perinatal mental health issues.

Values - we believe in being

COLLABORATIVE...we partner together and embrace our differences.

EFFECTIVE...we work with passion and purpose for our community.

BRAVE...we seek new ways to achieve our vision.

Strategic Goal - we want to be

PANDA is the leading perinatal mental health organisation for the community.

Strategic Pillars - how we achieve our vision

Lead with lived experience
Engage a valued workforce
Deliver leading services
Provide quality information and education

Enabled by:
Data and digital technology - Research and evaluation - Sustainability

About our strategic pillars


Lead with lived experience


Engage a valued workforce


Deliver leading services


Provide quality information and education


Data and digital


Research and evaluation



Download PANDA Strategic Plan 2023-2026.

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PANDA acknowledges the Traditional Owners of the land where we work and live. We pay our respects to Elders past, present and emerging. We celebrate the stories, culture and traditions of Aboriginal and Torres Strait Islander Elders of all communities who also work and live on this land.

At PANDA, we embrace the power of diversity through inclusion. We strive to foster belonging and empowerment at work. We create relevant messaging and marketing for our diverse consumers. We listen and engage with our diverse communities. And we value collaboration with our diverse suppliers.

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While PANDA has exercised due care in ensuring the accuracy of the material contained on this website, the information is made available on the basis that PANDA is not providing professional advice on a particular matter. This website is not a substitute for independent professional advice. Nothing contained in this website is intended to be used as medical advice, nor should it be used as a substitute for your own health professional's advice.

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Everyone’s experience of pregnancy, birth and parenting is unique and brings different rewards and challenges. Our mental health checklist can help you to see if what you’re experiencing or observing in a loved one could be a reason to seek help.